Maybe, the people who didn't upgrade from 40/50d to a 7d were put of by such a huge megapixel count, and they wanted to wait and see what happened? But now, these people who may have been cautious of that, will see the 60d (having been convinced by 7d's performance- i certainly have, but no money!) and upgrade to the 60d. Does that make sense? Maybe a nice price drop or a free lens offer by Christmas time, making it a more viable player canons line up. I look forward to reading reviews of the 60d.