Not everyone, I'm perfectly happy with the Conquest HD, drive a 10 year old Toyota Tacoma, and drink cheap beer, I carry a 20 year old Spyderco pocket knife given to me by a friend, I have better knives, but they rarely leave the shoebox. Because when I look at the Spyderco, I think of my compadre. I find something that works well for me, and then go about making memories with it. I can look at dings, worn paint and scratches on everything I own, and I can tell you what I was doing when it happened.
The objects are tools to do what I want to, or need to. Good tools are really great, but I have found the very best in anything is only a slight improvement from very good.