perterra
Well-known member
Guess you missed my post or you didn't like my answer. Even though it doesn't cost much to add p-coatings, it does cost more, and it also costs more to make FMC lenses than "fully coated". Small though the difference may be, if you add those savings over thousands and thousands of units sold worldwide, Nikon will make a bigger profit with the P5 than with the P7, which sells for $10 less than the P5 at Adorama.
It's not about the retail price as much as it's about the profit margins. That's my guess.
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And 50 cents to a big box retailer may push it above what their target price is.