I agree that it is pricy, Swarovski and all, but it does do what they say it does in my opinion, and I do really like things that works as they should.
I tried the 10x before I settled on the 8x, but they didn't quite agree with me. Not quite as 3 dimensional a view and a little harder to watch fast moving birds in the forest. Even though it has quite a wide FOV, the bit more magnification made it feel like the view was moving a lot faster when you follow something and it made it a little uncomfortable. The 8x are so chilled out.
I am really enjoying them, and really couldn't be happier. They make me smile every time I use them, and though that sounds like BS it is actually true.