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New Product for Birdfair 2023 (2 Viewers)

ticl2184

Well-known member
United Kingdom
I hear Swarovski will be launching a new Product at this year's BF...

My guess is it's either a 50mm version of the NL or an improved version of the ATX or STX Eyepiece system....

Has anyone else heard anything ...?


Cheers

Tim
 
The most obvious gap I see in their lineup is between CL 30 and NL 32, but they could have kept EL 32 if that bothered them, so really what I'd expect is another silly digital device.
 
I'll worry about that after šŸ˜‚

Maybe an affordable CL 40 to compete with the Zeiss SFL 40?
Elpha....Yes indeed...

Reinier
Or maybe a budget pair of Swarovski like the Terra ED....

But I assume it will be a new Eyepiece module for the ATX or STX system because it been around for about 10 years now, and the 50mm is the natural progression for the NL series...
Let's hope it's not a new Swarovksi Hat or T"Shirt...🤣


Cheers

Tim
 
I really doubt that at this time they will make a 50mm NL, the market is towards 42s and 32s;the demand for 50 is decreasing. Perhaps a replacement for the achieved SLCs in 42, though I doubt that occurring. I have a feeling it will be a nothing burger. So for the rest of the year discussions on the SFL will continue -yawn.
 
As Dutchbirder64 said (in post #12), yesterday Swarovski Optik announced a new CEO.
The full press release can be found at: New Chair of the Executive Board at SWAROVSKI OPTIK


With some heavy editing, the main points are:

'From July 1, 2023, Mr. Stefan Schwarz . . . will take over the role of Chair of the Executive Board as the successor to Carina Schiestl-Swarovski . . .

(T)he company is gaining an expert with a proven track record, a strong focus on quality, and a wealth of international experience . . .
(who) has over two decades of management experience in the outdoor sector.

In his role as General Manager at Amer Sports, he structured the complete brand portfolio: Salomon, Arc’teryx, Wilson, Suunto, Peak Performance,
Atomic, Precor.

His key achievements for Salomon included successful development of the brand in the Far East and management of Global Omni Channel Business,
(and) most recently also in his role as a member of the Board. He has demonstrated his international marketing and sales expertise on a global level
for many years . . .


Innovation, digitalization, international growth with existing and new target groups, and continued forward integration are the key themes
for the future at Swarovski Optik . . .

Over the last fifteen years, Swarovski Optik . . . has demonstrated an impressive success story, more than doubling its turnover . . .

In 2022, the company recorded the most successful year in its history, with turnover of 216.4 million euros . . . +6% from the previous year.
91% of products are exported.

Swarovski Optik is represented globally in 92 countries, with direct sales in 47 countries. Europe and North America are its core markets.

Swarovski Optik currently employs over 1,100 people around the world, with around 900 based in Absam . . . '


John
 
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