Kevin Purcell
Well-known member
I thought the design was a rather obvious attempt to go head to head with the Germans.
The marketing phrase is "parallel placement" to make your product look like (and hint that's its very similar to) another product without actually infringing trademarks or design patents (e.g. the style of the relief below the prism housing).
It's an odd one for me as I thought of Swift as it's own company with "Swiftian" products not a obvious imitators of their rivals.
Then again Zeiss didn't make a 7x35 which I imagine was still a popular magnification and exit pupil size at the time (though 10x was taking over with "serious" birders at that time).
Still a very interesting piece. Thanks for bringing it up and the photos too, James.