Steve C
Well-known member
Zeiss could have gone about this in two ways. One was to to go about it like this.
"Dear Mr. High North,
We are in receipt of your damaged Zeiss SF binocular. We are appalled to note the apparent faulty casing. We strive to avoid issues like these, and this frame should never have escaped quality control. While we are concerned that the damage you describe seems perhaps abusive we can't over look the bad casing. We are looking into the process to see if we can identify the problem. So please accept your new SF binocular. Be aware that this type of damage may not be covered in future warranty claims. Be very careful not to drop this one please.
Zeiss"
That is doing the right thing the right way for the right reason. That is what I fully expected to be the response from Zeiss. That surprise was the basis for my response.
What they did was not what I outlined above. They told High North that the break was abuse and not covered, sorry. However you get a Zeiss good guy coupon and get a new binocular (in spite of the obvious bad cast frame). High North gets a new binocular. As far as I can see that is doing the right thing the wrong way for the wrong reasons. I was pretty surprised to see the latter response rather than the former.
What High North described was maybe exceptional, unusual, even extraordinary. However it certainly falls with the parameters of normal use. He didn't shoot it, didn't drive over it, did not put it through a torture test. He dropped the thing.
There are many companies (that many would call lesser binoculars) that would have simply warrantied the binocular. No fuss or bother, they would not have blamed High North. Vortex and Leupold come immediately to mind. I think even a high end Swarovski would have had a different response.
"Dear Mr. High North,
We are in receipt of your damaged Zeiss SF binocular. We are appalled to note the apparent faulty casing. We strive to avoid issues like these, and this frame should never have escaped quality control. While we are concerned that the damage you describe seems perhaps abusive we can't over look the bad casing. We are looking into the process to see if we can identify the problem. So please accept your new SF binocular. Be aware that this type of damage may not be covered in future warranty claims. Be very careful not to drop this one please.
Zeiss"
That is doing the right thing the right way for the right reason. That is what I fully expected to be the response from Zeiss. That surprise was the basis for my response.
What they did was not what I outlined above. They told High North that the break was abuse and not covered, sorry. However you get a Zeiss good guy coupon and get a new binocular (in spite of the obvious bad cast frame). High North gets a new binocular. As far as I can see that is doing the right thing the wrong way for the wrong reasons. I was pretty surprised to see the latter response rather than the former.
What High North described was maybe exceptional, unusual, even extraordinary. However it certainly falls with the parameters of normal use. He didn't shoot it, didn't drive over it, did not put it through a torture test. He dropped the thing.
There are many companies (that many would call lesser binoculars) that would have simply warrantied the binocular. No fuss or bother, they would not have blamed High North. Vortex and Leupold come immediately to mind. I think even a high end Swarovski would have had a different response.