We are talking about the highest priced consumer-oriented binocular market, and I think we should expect a very high level of consistency within a product line. I am also certain that, at this price point, customers would pay more for the guarantee of "best quality".
Option 1: The Birdie is the sharpest, lightest, bin ever produced.
Cost $1300.00 USD
Option 2: The Birdie is the sharpest, lightest, bin ever produced.
Cost $1430.00 USD (first quality guarantee...a crème de la crème Birdie)
Which option would you select?
John
Option 1: The Birdie is the sharpest, lightest, bin ever produced.
Cost $1300.00 USD
Option 2: The Birdie is the sharpest, lightest, bin ever produced.
Cost $1430.00 USD (first quality guarantee...a crème de la crème Birdie)
Which option would you select?
John