The big question is how will they market these new binoculars and support them. Granted, they aren't in Nikon's position in this respect, but is their manufacturing output limited? They and others, like Hawke, seem to have popped up out of nowhere. Certainly they are being made by experienced firms but do these firms have other contractual obligations that slow down the production, marketing and ultimate maintenance of the Name and Reputation of these specific binoculars?
It's pretty tough to break into this field. Unlike the Camera Industry which has been revolutionized by the digital onslaught there has been no equivalent technological breakthrough in the optical industry to open new pathways. The binocular and telescope business is about as hands on and analog as you can find! And the same can be said about the markets it targets.
Bob
It's pretty tough to break into this field. Unlike the Camera Industry which has been revolutionized by the digital onslaught there has been no equivalent technological breakthrough in the optical industry to open new pathways. The binocular and telescope business is about as hands on and analog as you can find! And the same can be said about the markets it targets.
Bob