I guess we all have our favourites. Zeiss were established in 1846, Vortex in the 1980s. Zeiss employs 35,000 people worldwide. It's a world leader in optics and medical equipment - you could literally trust the company with your life. I also prefer German or Japanese manufacturing of optical equipment, to just about any other country of origin. Plus, as I said, I own Zeiss binoculars and have owned several Zeiss photographic lenses.
Doesn't mean Vortex is bad (so I hope nobody jumps on me for expressing an opinion), but because Zeiss is a company whose products I've personally come to enjoy over many years, and is a brand I trust, I wouldn't get the same satisfaction from owning a Vortex product (or those of many other brands) as I would a product produced by Zeiss. And I like my Opticron MM4, but the truth is, if I could afford/justify a Zeiss scope I'd buy one.
ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics.
www.zeiss.co.uk
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