Focalpoint Optics may have got a running start on an embargo that's currently in place.
Assuming that the image is not just a generic representation, then it appears to be a x40/ 42 binocular including FieldPro neck strap attachment.
As I posted yesterday, Swarovski announced that the EL Range TA is also available in bright orange from the 1st of July,
see post #36 at:
Updated Swarovski Range and CL pockets.
but this would seem to be something else.
John