These discussions make me think Swaro should offer their binos with warranty and without. I don't have a need for this type of rapid service, I don't want to pay the extra for it. Of course it's OK if people do want the white-glove treatment too.
In some ways that choice is already here....Nikon EDG for $1400 or Swaro for $3000. I just fear for the small artisanal business model and what's going to happen to it.
Going off the warranty grid isn't as bad as you might think. I just paid to have restoration on old porros for $200 each. Fantastic value. They are new binoculars again. No warranty no problem there. I'm afraid Swaro is getting trapped between artisanal and mass-market niches. The binos are cheaper than custom one-off build-to-order, yet a lot more expensive than binos with a 1-year limited warranty.
I've seen what mushrooming customer support costs can do in the software industry - it can force companies right out of business. I do worry about Swaro!
In some ways that choice is already here....Nikon EDG for $1400 or Swaro for $3000. I just fear for the small artisanal business model and what's going to happen to it.
Going off the warranty grid isn't as bad as you might think. I just paid to have restoration on old porros for $200 each. Fantastic value. They are new binoculars again. No warranty no problem there. I'm afraid Swaro is getting trapped between artisanal and mass-market niches. The binos are cheaper than custom one-off build-to-order, yet a lot more expensive than binos with a 1-year limited warranty.
I've seen what mushrooming customer support costs can do in the software industry - it can force companies right out of business. I do worry about Swaro!