This seems to be the way things are generally going. To integrate optics with camera functions, it would make it really good for taking photos of insects as you can get that instant shot without getting too close to the object. It might be a good alternative to carrying optical gear AND camera gear out into the field, although I'm sure there'll still be lots of people who do just that or opt for one or the other.
Building in an ID function always advances the tech. AI image recognition is based around probabilities, so I'm sure it'll try and give the best estimate it comes up with, and for many people that might be a good starting point for IDing some species, although I suspect it'll get some IDs wrong. I'm assuming that if there's some sort of function for a user to confirm or correct an ID then it would feed in to further training the AI and improving its accuracy for other users.
So this to me sounds like the first step into new territory for optical gear and I'm sure the other manufacturers will be working on their own. Maybe some corners have been cut in this first product, but like any technology it can only get better. I'd imagine they're working on building this in to scopes as well.