The tariff code for binos (9005 1000) attracts 5% duty for non-EU origin goods so China and Japan sourced imports are already priced to account for that tariff. Assuming no deal then, in theory at least, optics supplied from e.g. Austria and Germany should see a 5% increase in landed cost but how soon that would be implemented...?
From our point of view, we have assumed (for the time being) that the money markets look further ahead, to some extent, than two months and have probably "priced in" some devaluation of sterling already. That said, I personally think a no deal result will put more pressure on sterling thus making exports even cheaper but imports more expensive - for Opticron the two would balance out for euro exports as they would be cheaper despite yen and dollar imports being more expensive. However, for UK customers that movement in yen and dollar would mean more upward pressure on sterling prices.
That said, we have been artificially holding our internal exchange rate "breath" above the market rate for some time now but we have finally had to breathe out and that means some minor price increases for UK consumers but a number of price reductions for our US customers during this quarter.
Pete
