Bob,
I do not see the difference or even a problem.
The practice is, that (no matter the age) 99% of all cases are repaired free of charge. Certainly 100% of all repairs under guarantee are free of charge.
Wether the period is 10 or 30 years is no issue IMO.
A big part of their domination in the market is due to their high level coulance service strategy. These costs are nothing compared to the sales advantage these services brings them.
Are you afraid Swarovski will get blind/dumb, or something.
Why do you think Zeiss is copying Swaro's service level now?
Jan
Jan,
I can't see 10 years into the future. Even with my Swarovski binoculars!
So you will have to forgive me for being skeptical.
I realize that you are stating only your opinion here but I also realize that Swarovski continuing their present practices can have a bearing on your future income. This is natural loyalty on your part to the brand. You have about a 10 year leeway before you find out if your loyalty is rewarded.
At the same time, Swarovski is telling all current purchasers, exactly what their new warranty period is, in writing, at the time the binocular is purchased.
If the purchasers are wise they will rely on that only and not what people who sell Swarovski's products tell them about the warranty and about what Swarovski did in the past when the warranty period was much longer.
Many things change over time. Swarovski is a corporation, it can't get blind or dumb but the people running it can.
Bob
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