Resale value. The incubus that preys on the mind of all too many alpha owners/flippers here (it would seem) and elsewhere.
I agree. My primary concern is the resale value. When such a day comes, the buyer would have the wrong impression on how abrasively and expensively used my equipment. Considering the cost of the bino, I have been very careful to limit wear and tear through careful handling in normal use and storage, but fabric fading is not something I can control unless I treat it as a museum piece always kept indoor.
I understand some users questions why one would use a carrying bag while in the field. For me, there are several reasons: (1) If I am out for more than 1 hour, I would like to use it to hold a small bottle of water and a snake bar so that I am always prepared for contingency. (2) There are occasionally a stretch of inclined trail that I need to use my hand of steady myself, or if I suspect some stretch of dirt road can put me at risk of slipping, I would put the bino back into the carrying bag until I passed the stretch, so that any accidental trip does not damage the bino. (3) In urban locations, when I feel not safe (the ambient of the street and who I see at a distance) or awkward (for example, I walk into a neighborhood store to do some light shopping along the walk), I would also put the bino back into the bag. So the point is that each person has his/her own style of equipment usage. I happen to like the versatility of the NL carrying bag.
I do not have other complain about the bag other than the fading color will definitively reduce the resale value of the bino in the future. This is a case study on proper expectation setting. Had I been told that recycled plastic is good for the environment but is expected to cause quick fading, and still decided I would like to help the environment and I do not care about cosmetic degradation, I would not feel bad at all because I was given the option to consider and made a conscious and enlightened decision to help the environment. The reserse is not true from the human psychic perspective. If someone pitching some non-essential features of a product being for a nobel cause without disclosing the pitfalls that would come with it, I would imagine at least a subset of the customers would feel short-changed.
I happen to be an active user of Astromart (some users of BirdForum might be as well) where people resell used ametear astronomic equipment (which include binoculars), where a typical seller would go to great length disclosing all the minute imperfectionings. Some of the imperfectionings can be described as almost "infinitesimal", for example, a minute dent on a carbon fiber tube that is only visible when the light is shining on a grazing angle and when really zoomed in in picture taking, but a typical seller will not only take such a photo but also circle the still almost invisible blemish so that a buyer can see before making a purchasing decision. One might say why does a blemish on the tube have anything to do with the optical performance of a telescope? It does not, however, it can affect resell value. Such disclosure also has great values: To the sellers, it helps them maintaining stellar reputation through good buyer reviews, translating higher $ in future transaction to any future buyers. To the buyers, it properly set the expectation, build up trust in the transaction, and no unexpected surprise upon receiving the item. At a human level, being transparent in communication is just being honest and respectful.
So in summary, this case comes down to Swarovski should better communicate the trade-offs in their design choices so that the customer's expectation is set properly before a purchase. Such transparency would be good for both the customers and for Swarovski's business.
Thanks everyone for chipping in with their valuable opinions. I am learning a lot from others on this forum. Best wishes!