PennineBirder
Well-known member
As a user of several 'alpha' binoculars and scope I am becoming more and more convinced that we see and experience the optics and mechanics of our instruments depending on what our brain tell us rather than what is actually happening.
For instance, if we are itching to buy the latest brand/model that we have seen at a trade show, our brains start to see all kinds of problems with our current model which justifies to us the outlay of the new ones. I'm sure this also applies to focus wheels, eye-cups and the rest.
When we have bought the latest purchase we then 'see' the evidence we were looking to gain - the image is SO much clearer/brighter/shaper etc than the previous model.
I am no different and have been persuaded to replace perfectly good optics for a new model which my brain tells me is better than the old ones and so makes me feel good about buying them. But, I'm really not so sure now.
These thoughts about optics and advertising were crystallised for me recently when I watched a BBC TV documentary of the same title as this thread and it showed us scientifically that some 90% of what we 'see' is actually governed by our brains and only 10% of what we 'see' is due to the information coming through our eyes.
It explained convincingly why people 'see' ghosts, aliens, magic tricks, etc and oh...perhaps why we see that 'wow' factor image in our new binoculars. . . . . .
I'm not saying there aren't differences between the models and there aren't measurable improvements between good and bad optics - there clearly are. But are they as real or as important as we think they are?
For instance, if we are itching to buy the latest brand/model that we have seen at a trade show, our brains start to see all kinds of problems with our current model which justifies to us the outlay of the new ones. I'm sure this also applies to focus wheels, eye-cups and the rest.
When we have bought the latest purchase we then 'see' the evidence we were looking to gain - the image is SO much clearer/brighter/shaper etc than the previous model.
I am no different and have been persuaded to replace perfectly good optics for a new model which my brain tells me is better than the old ones and so makes me feel good about buying them. But, I'm really not so sure now.
These thoughts about optics and advertising were crystallised for me recently when I watched a BBC TV documentary of the same title as this thread and it showed us scientifically that some 90% of what we 'see' is actually governed by our brains and only 10% of what we 'see' is due to the information coming through our eyes.
It explained convincingly why people 'see' ghosts, aliens, magic tricks, etc and oh...perhaps why we see that 'wow' factor image in our new binoculars. . . . . .
I'm not saying there aren't differences between the models and there aren't measurable improvements between good and bad optics - there clearly are. But are they as real or as important as we think they are?