John A Roberts
Well-known member
Hi Jerry,
a) Your initial assertion was the unqualified: 'The Zeiss Victory HT was designed by hunters for hunters'
b) Accompanied by your approval: 'and that is a good thing'
And then you were taken aback when queried on it!
I was surprised by the idea that Zeiss would have been so unwise as to make such a statement.
Since even if true, to publicise a product that's suitable for many users as being specifically designed for hunters,
would risk alienating other demographics and therefore lessen sales not only of the HT.
(Far more likely Zeiss would have researched hunters preferences, in the same way as those of other users,
as a routine part of a new design process.)
The statement seems particularly strange, since Zeiss must have clear policy on communicating their brand identity,
so as to best keep all market segments on side.
That the claim was not later repeated - even in the publicity specifically for hunters - likely tells the story
- - - -
And of course still no apology by you to hopster.
John
a) Your initial assertion was the unqualified: 'The Zeiss Victory HT was designed by hunters for hunters'
b) Accompanied by your approval: 'and that is a good thing'
And then you were taken aback when queried on it!
I was surprised by the idea that Zeiss would have been so unwise as to make such a statement.
Since even if true, to publicise a product that's suitable for many users as being specifically designed for hunters,
would risk alienating other demographics and therefore lessen sales not only of the HT.
(Far more likely Zeiss would have researched hunters preferences, in the same way as those of other users,
as a routine part of a new design process.)
The statement seems particularly strange, since Zeiss must have clear policy on communicating their brand identity,
so as to best keep all market segments on side.
That the claim was not later repeated - even in the publicity specifically for hunters - likely tells the story
- - - -
And of course still no apology by you to hopster.
John
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