I know Vortex gets a thrashing here and there. I think they are making some good optics, Razor UHD in particular. However there is a point about what J Raider is saying. I have spoken to many local guys here and in Wisconsin and Michigan, and many will say I only have 900 to spend on a new glass, I cannot afford a SLC unless I can get one used.
They will go with Vortex because of the affordable cost and that Warranty, so at a decent price one can afford a good glass and the Warranty which is very generous. Now the reason I do not have Vortex glass is that in my experience, different things started to go (after 3-4 months) eye cups did not perform like when they were new, focus started to get free play/slag. I said to my self my older Nikons, Leicas, Zeiss did not have these problems so I decided for myself that I would pay more for a glass whose Eye cups perform the same a year later, that the focus performance was also the same, no need for more frequent service.
I also wonder how long can they afford to keep the existing Warranty here in the USA from a financial perspective, I have no idea what it is overseas, likely much more limited.
I wish them luck, the UHD is in another price bracket now, time will tell how they sell. I also wonder how the other companies like tract and Maven are really doing financially.
Andy W.