Couple thoughts. BF/bino sub section is a small cohort of binocular enthusiasts as compared to the worldwide market for binoculars. Many here already have had experiences with Conquests. Many own still. There's lots of compliments here about them. Little controversy, other than that longer thread about where they're being made. Those that have not owned have had a month at the rather nice discount to catch up. As a relative closed community, we were better informed than most (in the larger market) as to what was going on so had a better chance to act on those discounts. If thats all correct, many of us already have a Conquest. Therefore only the most committed buyers and collectors (not the same) here, will want to run out and buy an HDX assuming what little we know about the difference holds. Its that much larger group of potential buyers worldwide, hunters, birders, general users that are shopping for a binocular at the $1000, price point that will now see this new and improved version of the Conquest, and compare it to the others in that class, like say Monarch HG, etc. Zeiss is not targeting us. It is targeting the potential worldwide purchaser of a 1000 dollar bino.